X / Twitter
Field note 01 · 7 min
01 I Wrote Like Customer Support on X. Then I Learned the First Line Is a Bet. A product update got 17 views. The algorithm may not be the villain; the first line may simply give nobody a reason to stay.
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Field note 02 · 6 min
02 Stop Writing LinkedIn Like a Performance Review. Nobody Owes You ‘See More.’ The post looked immaculate and only coworkers liked it. The audience was not cold; they simply could not see themselves in it.
Read the field note Xiaohongshu Is Not an Ad Broken into Ten Paragraphs. Start with Real Life. A note can get every template right — title, emoji, topics — and still fail because it never feels genuinely used.
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Field note 04 · 8 min
04 Reddit Does Not Hate Promotion. It Hates Being Treated Like Traffic. On Reddit, a Redditor with a website and a website with a Reddit account have completely different fates.
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Field note 05 · 8 min
05 How to Turn Product Release Notes into a LinkedIn Post Release notes record what changed. A LinkedIn post explains why a peer should care. Here is a complete rewrite using a real Finfold release.
Read the field note Product Hunt
Field note 06 · 7 min
06 How to Write a Product Hunt Maker Comment Without the Hype A Maker Comment is not a second product description. It explains why you built the product, what it truly solves, and what early users should help validate.
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